Awards
The Cukier Królewski brand has long been trusted and popular among consumers. Its high quality has been recognised with awards and prizes from both customers and experts. This is the most valuable recommendation of our products and a source of great satisfaction, which gives us the motivation to keep on working!
Przebój FMCG 2017
Again Cukier Królewski’s product was recognized not only by a jury composed of FMCG experts but also by representatives of the wholesale and retail market in Poland. Nearly 500 products were submitted in 51 categories in a “FMCG Hits” contest organized by a magazine “Życie Handlowe”. In 2017 Cukier Królewski’s fine sugar received the “Hit Product” statuette in the “Cake Additives” category.
The title of “FMCG Hit” is another prestigious award for a product from the Südzucker Polska portfolio in a nationwide trade competition.
Created in Poland Superbrands 2014/15
The “Created in Poland Superbrands 2014/15” title in “Food and cooking” category is a consecutive important success, which confirms Cukier królewski brand position on the Polish market. The award is granted basing on an independent study conducted on a sample of more than 15 000 respondents. Which means it is a most comprehensive consumer program in Poland.
Before the survey, experts and journalists monitor the market, create a database of the most important brands and divide them into categories and subcategories, among which the respondents can make a choice. The title is awarded to leaders in over 80 countries – the strongest consumer brands. The study is conducted by the ARC Rynek i Opinia, brands identified by the respondents are assessed by a special committee composed of experts in the field of marketing, advertising, PR and branding.
Consumer’s Laurel – Leader of the Decade (2004-2014)
Four-time winner of the Golden Consumer’s Laurel Cukier Królewski brand received the exclusive title: Consumer’s Laurel – Leader of the Decade (2004-2014). It is a special, jubilee award developed to celebrate the 10th anniversary of the competition. It is designated for brands which achieved highest results in previous editions of Golden Consumer’s Laurel contest. Polish consumers have many times recognised the Cukier Królewski brand as the most trusted in its category in 2010, 2012, 2013, 2015, 2016 and 2017. It is thanks to them that Cukier Królewski receives the highest number of votes in a nationwide survey of products, brands and services. The survey is organised by Kowalski Pro-Media, the publisher of Rzecz o Biznesie, a special edition supplement to the Polish daily newspaper Gazeta Prawna. It is the most important consumer preference polling programme in Poland.
Golden Receipt 2013
The Golden Receipt 2013 award is yet another proof of consumer preferences. This prize is awarded by merchants who choose the most shopped-for products. Our first place among loose products is a great achievement as Cukier Królewski competed not only with other sugar brands, but also with products such as flour, rice, etc.
Product Worth a Medal
This year, the Cukier Królewski brand once again received the Product Worth a Medal award in a competition held by the bi-weekly Pani Domu. As many as two products were awarded during this year’s edition of the competition: fine white sugar in Tetra Rex packaging with a cap in the Baking Products category and the BIO cane sugar in the Eco Food category. In 2011, Cukier Królewski icing sugar mill was selected as a recommendable product in the Baking Products category.
The purpose of the competition is to recommend top quality foods available on the Polish market to consumers. Products submitted were divided into 22 categories. The key criteria used by the competition jurors were flavour, fragrance, packaging and labelling. Jurors of this year’s edition were Pani Domu editors and readers as well as renowned experts, including Ewa Wachowicz, producer and host of culinary shows, Robert Sowa, chef, and Agnieszka Jarosz, D.Sc., of the Food and Nutrition Institute
FMCG Hit 2012
Cukier Królewski brand products have been appreciated not only by consumers, but also by Polish wholesalers and retailers. Two products, icing sugar mill and the BIO cane sugar were submitted for the FMCG Hits 2012 competition, respectively, in the Innovative Product category and in the prestigious Delicatessen category. The winning BIO cane sugar was appreciated above all for its top quality, use of organic farming, and eco-friendly packaging. The FMCG Hit title is awarded in competitions run by Życie Handlowe magazine whose 70,000 copies are distributed among food wholesalers throughout Poland.